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What is an unanswered inquiry worth?

Pick your kind of business, adjust four numbers, and see the booked revenue at risk each month.

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%
$

Booked revenue at risk each month

Estimate, not a projection

$27,000

About $324,000 a year.

How it's worked out: 150 inquiries a month, of which 30% go unanswered, is about 45 missed. If 40% of those would have booked at $1,500 each, that's $27,000 a month.

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How many of those inquiries reached a real person last month?

The audit answers that with real calls, not estimates.

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