Glossary
The vocabulary of follow-up.
Plain definitions of the growth, messaging and compliance terms we use throughout the site.
A
A2P 10DLC
Application-to-Person messaging over standard 10-digit long codes. The U.S. carrier registration required for business texting. All Valtryn client texting is A2P 10DLC registered.
AI receptionist
An assistant that answers calls and texts when your team can't — after hours or during busy moments — and books appointments in your existing calendar, handing nuanced conversations to a person.
B
BAA (Business Associate Agreement)
The HIPAA contract between a medical practice and a vendor that handles protected health information. We sign one with every medical practice.
Booking-first website
A site designed so booking is the first and easiest action on every page, rather than a contact form.
C
CAN-SPAM
The U.S. law governing commercial email. Requires a physical address and a working opt-out on every commercial message.
Consent record
Proof of when and how a contact agreed to receive messages. Kept for every contact we message.
Cost per booked consult
Ad spend divided by booked consultations or appointments. A more useful measure than cost per click or cost per lead.
E
Estimate follow-up
A scheduled sequence of check-ins after an estimate is sent, until the homeowner says yes or no.
L
Lead response time
The time between an inquiry arriving and a meaningful reply. See speed to lead.
Lifetime value (LTV)
The total revenue a client brings over the full relationship. First-year value is a conservative stand-in.
M
Minimum necessary
The HIPAA principle of using only the least protected information required. In practice: never put treatment details in a text.
Missed-call text-back
An automatic text sent seconds after a call goes unanswered, so the caller gets a response before they call someone else.
Missed-Revenue Audit
Valtryn's complimentary diagnostic: we secret-shop your phone line, website and follow-up and deliver a written findings memo.
N
No-show rate
The share of booked appointments where the client doesn't arrive. Reduced with confirmations and reminders.
Q
Quiet hours
Times of day when marketing texts are not sent.
R
Reactivation
Campaigns that invite past or lapsed clients to book again. Usually the first measurable win.
Rebooking window
The period after a visit when a client is due to return — for example, the weeks after a toxin appointment.
Revenue report
A monthly report in dollars: leads → booked → showed → revenue.
S
Secret shopping
Contacting a business as a prospective client would, to observe how inquiries are actually handled.
Show rate
The share of booked appointments where the client arrives. The inverse of the no-show rate.
Speed to lead
How quickly a new inquiry receives a response. Faster responses generally reach the prospect before a competitor does.